To become the benchmark banking group in the CEMAC sub-region in the medium term, and internationally oriented in the long term.
At Banque Nationale de Guinée-Équatoriale, we work to build lasting relationships with our customers, and to deliver the maximum possible value both to our stakeholders and to society in general.
To this end, BANGE's vision is to become the benchmark banking group in the CEMAC sub-region in the medium term, and with a long-term international vocation, by providing financial solutions that generate added value for its customers, in an environment of maximum professionalism and talent for its staff, a commitment to technological innovation and product diversification.
Achieving this ambitious goal implies a new style of behavior for all the people who make up the Group. This is where Banque Nationale de Guinée-Équatoriale's strength lies, and its greatest competitive advantage for building the future.
At BANGE, we talk about the future, because what society expects from a bank is that it will help them build a better future: a peaceful retirement, a good education for their sons, the chance to start a business. This is our commitment to our customers.
Banque Nationale de Guinée-Équatoriale has a strong corporate culture that defines the life of the institution, influences the way it acts and enables it to successfully face the challenges of the future.
Banque Nationale de Guinée-Équatoriale employees, in their daily dealings with customers, are the voice of the brand and the creators of the BANGE Experience.
Beyond our business relationships and our activity in the financial sector, at Banque Nationale de Guinée-Équatoriale we are confident that we are working for a better future for people.
To develop this vision, we have put in place four corporate principles, which are commitments to customers, employees, shareholders and society in general.
The 4 corporate principles are :
- The customer is at the heart of our business.
- Risk management, responsibility and autonomy in strict compliance with the rules.
- Valuing human capital, moral behavior and personal and professional integrity as a way of understanding and developing our business. Respect and promotion of diversity, fostering people's talents and skills.
- Exemplarity, setting an example of our behavior and ethics.
These 04 principles represent a permanent guide to everything we do. Among other things, we are building a brand that serves customers and society.
At every turn, society demands that banks recognize the power of the customer. Customers are looking for horizontal relationships and close treatment with financial advisors. They are looking for security, integrity, transparency and easy-to-understand language to help them make decisions.
That's why the positioning of the Banque Nationale de Guinée-Équatoriale brand, what we want others to think of us is based on two fundamental values : being a reliable institution and simplicity. And of these two elements, simplicity is the one with the most potential to differentiate us.
We'd like customers to think that Banque Nationale de Guinée-Équatoriale is the bank that gives them the most profit because it makes life easy.
Simplicity or an easier life means four things :
- Agility and few steps
- Convenience and multi-channel
- Proximity and simplicity of treatment (against arrogance)
- Clear, transparent and easy-to-understand language
Positioning must act as a filter in everything we do, and requires specific employee culture and behaviors.
At Banque Nationale de Guinée-Équatoriale, we understand the brand as "an experience brand", meaning that the brand is not just the promise we make, but also the experiences our employees share with all those who come into contact with Banque Nationale de Guinée-Équatoriale.
For this reason, Brand and Culture cannot be understood separately at Banque Nationale de Guinée-Équatoriale.
A strong brand, a brand with a good reputation, requires in particular an alignment between what we say and what we do that is consistent over time. At Banque Nationale de Guinée-Équatoriale, reputation management is a key element and a lever for sustainable differentiation.
BANGE's corporate identity is based on :
- A simple, differentiated communication style, aligned with the brand's positioning.
- The use of clear, transparent language.
- A unique visual identity that makes the brand instantly recognizable across all applications and channels.
At Banque Nationale de Guinée Equatoriale, we want to be your bank, the bank for everyone.